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Company name

Ownership, acquisitions, and notable events. Use this template to add new timeline entries for any brand.

2024

Example: Major acquisition of subsidiary brand

Short description of the acquisition and how it changed the company's portfolio. This entry shows the structure: date, title, description, optional tags, and source links.

Acquisition
2022

Example: Ethical or environmental controversy

Description of the event—lawsuits, investigations, or public criticism. Timeline entries can highlight ownership changes, ethical failings, or other milestones.

Ethical / environmental
2020

Example: Ownership or corporate structure change

Mergers, spin-offs, or parent company changes that affect who owns the brand. Helps users understand the current corporate structure.

Ownership change
2018

Example: Brand added to portfolio

When a well-known product or brand joined this parent company. Useful for shoppers who want to know which big company owns a familiar name.