About
Why Switchery exists
Many of the brands we see every day—in the grocery aisle, on Amazon, or in ads—are owned by a handful of large parent companies. Switchery exists so you can see who stands behind a product. We built a Chrome extension that surfaces ownership, acquisitions, and key events so you can make more informed choices without having to dig through corporate history yourself.
Our transparency mission
We believe ownership and corporate history should be easy to find. Our mission is to make that information clear, accurate, and sourced. We link to news articles, official filings, and public records so you can see where the information comes from and decide what matters to you.
Informed choices, including boycotts
Switchery is not affiliated with any political party, advocacy group, or campaign. We don’t tell you what to buy—but we do want to make it easier to act on what you learn. We surface who owns what and what companies have done: acquisitions, controversies, lobbying, and more. If you choose to boycott a parent company or its brands, we’re here to make that simpler: use the extension while you shop and browse our company timelines to see who owns what before you buy.
Extension & support
Get the Switchery Chrome extension to see who owns a product while you browse. The best way to support us is to choose our paid version—you get more features and help keep the project sustainable. We also welcome one-time tips and monthly backing:
Contact
Questions, corrections, or suggestions? Reach us at contact@switchery.org.