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Betty Lou's
~$32M Est. annual revenue (private company)
$0 U.S. federal lobbying (no disclosure on OpenSecrets)
2 Own brands (Betty Lou's, Just Great Stuff; plus contract manufacturing)
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2024

Allergy alert: undeclared sesame in Paleo Java Nuts energy balls

Betty Lou's Inc. issued an allergy alert for Paleo Java Nuts About Energy Balls (Cacao, Coffee & Pumpkin Seeds) in 1.5 oz packages due to undeclared sesame. The company reported that old packaging was used during production. The affected lot was distributed in multiple states. No illnesses were reported. Consumers with sesame allergies were advised not to consume the product and to contact the company for a refund.

Recalls
2023

Allergy alert: undeclared sesame in Stabilyze Dark Chocolate Peanut Butter

Betty Lou's Inc. issued an allergy alert for Stabilyze Dark Chocolate Peanut Butter nutrition bars (1.76 oz) due to undeclared sesame from natural peanut flavoring that contained sesame oil. The product was distributed nationally. No illnesses were reported. The company advised consumers with sesame allergies to avoid the product and to contact Betty Lou's for a refund.

Recalls
2008–present

Expansion and employment in McMinnville

Betty Lou's expanded from a 2,600 sq ft downtown McMinnville facility to a 94,000 sq ft building in the Granary District (purchased 2008) and an additional 33,000 sq ft production facility in the McMinnville Industrial Park (leased 2009). The company employs over 230 people in Oregon and manufactures organic nut butter balls, protein bars, fruit bars, and other snacks for its own brands and as a contract manufacturer—supporting local jobs and the regional economy.

Labor
Ongoing

Organic certification and sustainable sourcing

Betty Lou's produces organic, dairy-free, gluten-free, vegan, and kosher products under the Betty Lou's and Just Great Stuff brands. The company uses USDA Organic and other certifications and emphasizes whole-food ingredients with no refined sugars, artificial ingredients, or trans fats. It operates as both a brand and a contract manufacturer from its McMinnville facilities.

Environmental
Ongoing

Community donations and gluten-free product access

Betty Lou's donates nutritious gluten-free products to schools, community organizations, and community action assistance groups throughout Oregon. The company describes itself as community-focused and a pillar of the McMinnville area, supporting access to allergen-friendly and organic snacks for people who need them.

Environmental
1978–1986

Betty Lou Carrier founds company in Oregon

Betty Lou Carrier started making healthy snacks in her kitchen in the 1970s, motivated by her children's nutrition—including gluten-free recipes for a son with a wheat allergy. She sold nut butter balls at trade shows and from home in Willamina before incorporating as Betty Lou's Inc. in 1986 and moving into a facility in McMinnville, Oregon. The company remains independent and family-oriented.

Ownership