~$400MEst. annual revenue (2024; ~60% of prebiotic soda market)
—U.S. federal lobbying (OpenSecrets; LegiStorm notes lobbying activity)
1Own brand (Olipop — prebiotic sodas, ~50k U.S. stores)
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Dec 2025
Class action: prebiotic soda health benefits allegedly overstated
A class action (Somers v. Olipop, Inc.) was filed in the Eastern District of New York alleging Olipop misrepresents digestive and gut health benefits. The complaint claims the sodas contain only 6–9 grams of prebiotic fiber per can and that studies require at least 12 grams daily for a month for meaningful effect; it also notes up to 5 grams of sugar per can and argues that drinking two cans daily would add sugar that could negate benefits. The suit alleges violations of New York General Business Law. Olipop has defended its formulations and marketing.
Proposition 65 settlement: lead and mercury warnings
The Environmental Research Center filed a California Proposition 65 case against Olipop in October 2024, alleging failure to warn about lead and mercury exposure. The case settled in 2025; a judgment entered August 21, 2025, included an injunction and $7,500 civil penalty plus $67,500 in fees and costs.
Olipop raised $138 million in a Series C1 round led by JP Morgan Growth Equity Partners, valuing the company at $1.85 billion post-money. The round came as Olipop approached $400 million in annual revenue and distribution in nearly 50,000 U.S. stores. CEO Ben Goodwin said Coke and Pepsi had expressed interest in the brand; Olipop remained independent.
SpongeBob Pineapple Paradise limited edition and popup tour
Olipop launched a limited-edition Pineapple Paradise flavor in partnership with SpongeBob SquarePants, timed to the film "SpongeBob SquarePants: Search For SquarePants." The soda has pineapple and mandarin notes, 4g sugar and 9g fiber per can. Olipop partnered with Roblox for an in-game experience (Aug 8–17) and ran a "Pineapple-iest Popup Tour" across 11 cities (Sept–Nov 2025). Available at Walmart, Harris Teeter, Amazon, and other retailers.
Super Bowl: Olipop capitalizes on Poppi vending-machine backlash
Competitor Poppi sent 32 custom $25,000 pink vending machines to influencers and WAGs ahead of Super Bowl LIX, drawing consumer criticism. Olipop used social media to contrast itself, posting that "those machines cost $25K each lol" and offering jerseys instead. Olipop ran a "Soda Thoughts" spot during the game and mailed Super Bowl–themed gifts, gaining attention without buying expensive ad time.
Coca-Cola launched Simply Pop, its entry into the prebiotic soda category, with 6g prebiotic fiber, 25–30% fruit juice, and added vitamin C and zinc. The move put Olipop and Poppi in competition with a giant; Olipop had an estimated 60% category share and ~9g fiber per can. Industry coverage noted that big soda’s prior forays into health-focused segments had mixed results.
Poppi reaches $8.9M settlement over gut-health claims
Competitor Poppi received preliminary court approval for an $8.9 million settlement of a class action alleging its "gut healthy" and prebiotic claims were not backed by sufficient evidence; plaintiffs argued ~2g fiber per can was too low for meaningful benefit. The settlement covered U.S. purchasers from Jan 2020 through the notice date. The case heightened scrutiny of prebiotic soda health claims; Olipop faced its own class action over similar themes in Dec 2025.
Olipop expanded at Walmart with pantry-ready multipacks in a new "Modern Soda" section that combines classic and contemporary soda options. The brand had already been in Target, Whole Foods, Kroger, Sprouts, Albertsons, Safeway, and others; the Walmart move added scale and visibility. Products are available on Walmart.com and in-store, with many SNAP-eligible.
Olipop released a Barbie-themed Peaches & Cream limited-edition flavor as part of its strategy of character and film partnerships; it later added Minions Banana Cream and, in 2025, SpongeBob Pineapple Paradise. The collabs drove trial and social buzz among younger and family shoppers.
Olipop became profitable in early 2024 while maintaining strong growth. Reports cited triple-digit growth and expectations for high double-digit percentage growth in 2025. The milestone came ahead of the Feb 2025 Series C1 round that valued the company at $1.85 billion.
Olipop signaled potential international expansion by filing for trademark protection in the UK, reported as a hint at a British market launch. The company had not yet announced a formal UK or other international rollout; distribution remained focused on the U.S. and ~50,000 domestic retail doors.
Olipop became a Certified B Corporation with an overall B Impact Score of 91.0, well above the median of 50.9 for ordinary businesses. The company frames its certification around people, product, science, corporate citizenship, and messaging, and positions Olipop as a health-forward alternative to traditional soda.
Olipop launched in 2018 as a "new kind of soda" with plant-based ingredients and prebiotic fiber. Revenue grew from about $852,000 (2019) to $73M (2022), $200M (2023), and roughly $400M (2024). The brand captured an estimated 60% of the global prebiotic/probiotic soda market and expanded into nearly 50,000 U.S. retail locations. The company raised seed funding in 2019 and Series B in 2022.
After a test in 171 Target stores across Arkansas, Colorado, Missouri, New Mexico, Oklahoma, and Texas, Olipop expanded to all 1,569 Target locations. The launch featured Strawberry Vanilla, Root Beer, Vintage Cola, and Orange Squeeze as single cans in refrigerated produce coolers; products were also available on Target.com with Shipt pickup and delivery. BevNET reported the brand was in more than 8,000 retailers including Kroger, Sprouts, Albertsons, Safeway, Giant Eagle, and Wegmans.
Olipop raised $30 million in a Series B round led by Monogram Capital Partners. The round included celebrity investors such as Camila Cabello, Priyanka Chopra Jonas, Nick Jonas, Joe Jonas, Kevin Jonas, Mindy Kaling, Gwyneth Paltrow, Logic, and others; business investors included former PepsiCo CEO Indra Nooyi and husband Raj, ClassPass founder Payal Kadakia, and Beautycon co-founder Moj Mahdara. The company was valued at $200 million and targeted a $100 million revenue run rate by end of 2022. Monogram partner Jared Stein joined the board.
Olipop reported more than 250% year-over-year revenue growth in 2021 and expanded to more than 8,000 retail doors. The brand's DTC subscription and multi-channel distribution (natural grocery, conventional, and online) drove trial and repeat. Growth continued into 2022 with the Target national rollout and Series B.
Olipop raised $10 million in a Series A round led by Finn Capital Partners. Participants included Monogram Capital Partners, Rocana Ventures, Boulder Food Group, Collaborative Fund, Döhler Ventures, and Terpsi Capital. The capital supported scaling manufacturing, distribution, and flavor development beyond the initial Northern California footprint.
Olipop closed $2.5 million in seed funding to scale beyond its first-year footprint of 40 Northern California grocery stores. The company had generated $852,000 in gross revenue in 2019 (first full year post-launch) and used the seed round to invest in production, sales, and national distribution strategy.
Olipop launched with ginger lemon, strawberry vanilla, and cinnamon cola in 40 grocery stores in Northern California. Founders Ben Goodwin and David Lester used about $100,000 from the sale of their prior venture, Obi, to fund the launch. The drink combined familiar soda flavors with plant-based ingredients, prebiotic fiber (cassava, chicory root inulin, Jerusalem artichoke inulin), and botanicals; first-year gross revenue was $852,000.
Olipop was founded in 2017 by Ben Goodwin and David Lester. The company launched its prebiotic tonic in 2018, combining familiar soda flavors with plant-based ingredients, fiber, and botanicals aimed at digestive health. Olipop, Inc. is headquartered in the U.S. and has remained independent despite reported interest from major beverage companies.
Ben Goodwin develops Obi probiotic drink; partnership with David Lester
After leaving a kombucha company in 2008, Ben Goodwin invested roughly $300,000 of his own savings into R&D with a microbiologist and created Obi, a probiotic drink, by 2012. He met David Lester at a coffee shop in 2013 and the two partnered to commercialize Obi. When Obi failed to gain traction, they sold it in 2016 for an undisclosed sum and used about $100,000 from the sale to found Olipop in 2018.
